How to Nurture LinkedIn Connections for Sales Success

Do you nurture your LinkedIn connections?

If you don’t, well, it’s time to start!

LinkedIn connections can help you expand your business connections, generate leads, improve your brand awareness, reach out to potential customers, and more – which is why it is so important to nurture these connections.

Everyone needs a little bit of love sometimes – especially prospective clients.

By staying connected with your leads during the buying process, you can create a more personal relationship that can help influence their decision-making.

So how do you do that, you ask? Well, we’re the pros when it comes to helping businesses grow using LinkedIn, and we’re here to help!

Here is everything you need to know about nurturing your LinkedIn connections to make more sales.

How to Nurture Your LinkedIn Connections

1. Notes

LinkedIn allows users to keep notes about each of their connections, making it easy for businesses to remember certain things about them, such as attending events or interest in particular products. For example, you can make notes on their profile based on something they have attended or purchased and can use these notes to remind them of upcoming events, sales, and promotions.

2. Email Your LinkedIn Connections

Emailing your LinkedIn connections is a great way to remind them of sales, events, promotions, or anything relevant. In addition, you can export their names and email addresses and create email lists that can help guide them in the buying process.

Using these email lists, you can send different types of personalized emails that can help you nurture leads and build stronger relationships with them.

3. Like and Comment

To build better relationships with your prospects, like and comment on their updates. It’s a great way to keep your business on their mind and shows them that you have an active interest in their content.

Now, we don’t mean liking and commenting on everything they post – that’s a little bit creepy. But engage with relevant things they post so that they see you care.

4. Reminders

It can be hard keeping track of all your leads and LinkedIn connections (trust us, we know!), which is why setting reminders is a great way to help you remember when and how to connect with them.

You can set reminders for follow-up calls, sales, or any other important dates. When you do this, it helps you keep track of your connections and also enables you to build a more meaningful relationship with them.

5. Messages

Sending a direct message to prospective leads is a great way to develop rapport with them. But remember: you shouldn’t be messaging out of the blue (that’s never a good idea). Instead, try to find a good reason to message them. For example, youDoingould email them about the content they posted on a specific subject, or you could send them a link to an article or blog post you wrote that might interest them.

6. Learn More About Your LinkedIn Connections

Find out what drives your connection and prospects. What do they read? What do they post? What interests them?

When you get to know your connections, you can use the information to personalize your communications with them and connect with them on a more personal level.

You should also learn their pain points so you can show them how your product or service can be the answer to their problems. When you do your homework, you show your prospects that you care – and this goes a long way when it comes to closing sales.

7. Take Conversations Offline

Taking conversations offline is a great way to have a more meaningful conversation with your prospect. It’s also a great way to get them to take the next step – whether that means meeting in person, going to an event or conference, or making a simple phone call, taking it offline can go a heck of a long way.

HyperSocial Can Turn Your LinkedIn Profile into a Lead Generation Machine

There are many different ways you can connect with leads, nurture them, and close sales. By using the right strategies, you can find many low-cost ways to close sales and nurture leads. These tips should help you close more sales and increase your business’s presence on LinkedIn.

HyperSocial’s goal is to change the game on how businesses do B2B marketing and sales. We can optimize your LinkedIn profile to help you connect with prospective customers and reach your target audience. In addition, we have lead generation tools, including a LinkedIn messaging service that can help you get hundreds of leads every month.

Learn more about how our amazing team can help you here.