Lead generation attracts potential customers to your business, sparks interest in your product or service, and can turn prospects into paying customers.

Lead generation takes up a large chunk of any marketing strategy and plays a significant role in a business’s success. While some businesses approach lead generation differently than others, automation is one strategy that every business should take advantage of.

You don’t want to miss out on any potential leads, right?

We all know what they say about automation—people seem to have a love/hate relationship with it. One downside to marketing automation is that it tends to eliminate (or at least diminish) the human connection.

I mean, we’ve all seen those automated emails or newsletters that so clearly look like a robot wrote them.

Well, automation doesn’t have to be so robotic. Any marketer knows how meaningful human relationships and connections are with consumers. And whether you like to admit it or not, automation helps save us time, money, and resources that we can put into other more important parts of a business.

So how do you use automation for lead generation without losing that much-desired human touch?

Your trusted friends at HyperSocial are here to help! Read on to find out.

Lead Generation and the Human Connection

While many businesses stray away from specific marketing automation strategies because of its lack of human connection, there are ways that you can use personalized automation to make your marketing efforts more engaging and value-driven.

Improving the Customer Experience

By personalizing marketing automation for lead generation, a business can provide value and generate leads through personalized methods, improving the customer experience.

When businesses create personalized content, they can send the content across many platforms and channels, including LinkedIn, email, and everything in between. They can cater these messages to specific people, demographics, and users interested in what a business offers.

Just some examples of personalized marketing automation include:

Keep it Human by Focusing On Your Audience.

While some forms of marketing automation do take away from the human connection we all strive for, when done the right way, businesses can create campaigns that provide a solution to a customer’s problem while providing value at the same time.

To humanize marketing automation, businesses must first understand how their prospects and potential customers are thinking. What problems are they trying to solve? How can your product or service help them?

To answer these questions, a business needs to do its part—they have to understand and get to know their audience and get an idea of their pain points, goals, and needs. Finding the answers to these questions can help businesses develop campaigns that offer a more human and personalized approach.

The data that a business can gain from marketing automation can help it target the right audience. This type of information gives businesses insight into what people are searching for, their questions, and the types of services and products they need.

When you focus on your audience and use automation to get information about them, you can create better, more personalized campaigns and create more meaningful interactions with prospects.

Marketing automation doesn’t have to be robotic.

A business’s automation approach should engage people and build brand awareness. Businesses can be creative and use it in engaging ways to reach customers who need help solving a specific problem.

Saving Your Business Time and Money

Marketing automation saves time and money so that you can focus on other, more important parts of your business. Through marketing automation, the key to lead generation is creating value and a personalized approach that helps solve a consumer’s problem. One way to do this is by creating humanizing strategies that mimic a deeper human connection—and we can help with that.

HyperSocial Can Turn Your LinkedIn Profile into a Lead Generation Machine

HyperSocial’s goal is to change the game on how businesses do B2B marketing and sales. We can optimize your LinkedIn profile to help you connect with prospective customers and reach your target audience. In addition, we have lead generation tools, including a LinkedIn messaging service that can help you reach hundreds of leads every month.

Learn more about how our amazing team can help you here.

 

Liked this article? Here are three more!

How To Nurture Your LinkedIn Connections To Make Sales

You’ve Got LinkedIn Responses. Now What?

Our Most Successful B2B Clients: What They’re Doing on LinkedIn to Reach Crazy Results.