If you’re an entrepreneur, or if you own a business, you probably use LinkedIn – and if you’re not, it’s time to get started.
As one of the world’s largest professional networks, LinkedIn is a great way to connect with professionals in your industry, build your brand, and expand your network.
But are you using it the right way? Believe it or not, LinkedIn business page mistakes are more common than you think.
If you’re using LinkedIn for your business, there are certain things you should avoid doing. Making the wrong mistakes on LinkedIn can result in loss of credibility, potential leads, and even a damaged reputation.
Here are the top 6 LinkedIn business page mistakes you should avoid.
6 LinkedIn Business Page Mistakes You Should Avoid
1. An Out of Date Company Page
Your company page and description should always be up to date. It should include keywords about your business and show visitors exactly what your business does.
Include relevant keywords in your description and be clear and concise in your messaging. Be sure to link to all of your team’s profiles. LinkedIn business pages with out-of-date descriptions or content are much less likely to be seen than companies with updated pages.
Don’t forget to make your content engaging, interesting, and helpful. When potential leads or other businesses see your profile page, your content will determine whether they show interest in your brand or not. Be sure to make the best of a professionally written LinkedIn page that shows off your brand, knowledge, and expertise.
Click here for tips on how to optimize your LinkedIn profile for lead generation.
2. Forgetting About the Importance of SEO
Believe it or not, SEO plays a significant role in how people view a LinkedIn page. Your company description should have powerful keywords, which will help it rank better on Google and LinkedIn.
This way, people searching for keywords related to your business are more likely to see your page, which will help improve your reach and get your company in front of potential customers.
When you ramp up your SEO on your LinkedIn page, you increase the chances of LinkedIn members and people who are browsing on search engines seeing you.
3. Not Posting Regularly
LinkedIn has over 60 million visitors every month. When you post company updates, articles, announcements, and more, it helps start a conversation and engage directly with your target audience.
When you post content regularly, it gives you a better chance of appearing in front of your audience, who may share the content on their pages or other platforms. When other people share your content, it widens your reach and gets you in front of even more potential customers and thought-leaders in your industry.
4. Not Making Connections
Never underestimate the importance of LinkedIn connections on your personal LinkedIn page.
When you connect with other entrepreneurs and businesses in your field, you expand your network and are more likely to appear in search results.
More connections mean more visibility, which also means increased exposure. Every time you publish a post or an update, your connection receives a notification, meaning that you can reach a wide range of people and other entrepreneurs.
You can also use your personal connections to help build your business page. A couple ways you can do that is by inviting your personal connections to follow your company/business page, or you can repost and share your thoughts on business posts on your personal page. Both of these methods are great for building traffic to your business page.
5. Lack of Images and Branding
Brand awareness is critical when it comes to LinkedIn. A company page with high-quality photos, images, and branding will make it look more credible, which can help you build your online presence.
Use eye-catching images and banners that are engaging, and remember that humans are visual creatures. They retain visual information much better than written content.
6. Overselling
Selling or sending cold pitches to people on LinkedIn is a common mistake that many entrepreneurs make, and it is a mistake that you should avoid at all costs.
Use your LinkedIn page instead as an opportunity to promote your brand and connect with other thought leaders in your industry.
If you’re making any of the above LinkedIn business page mistakes, it’s time to make a change – and we can help!
HyperSocial Can Turn Your LinkedIn Profile into a Lead Generation Machine
HyperSocial’s goal is to change the game on how businesses do B2B marketing and sales. We can optimize your LinkedIn profile to help you connect with prospective customers and reach your target audience. In addition, we have lead generation tools, including a LinkedIn messaging service that can help you reach hundreds of leads every month.
Learn more about how our amazing team can help you here.
