Do you have a LinkedIn social media marketing strategy?
While your social media strategy will likely look similar on specific platforms, your LinkedIn page should have its own strategy. If you need an overall social media marketing strategy, check out this article from our friends at Design Rush.
LinkedIn is the best social media platform to connect with professionals in your industry. It is one of the best tools companies can use to build their brand, connect with other professionals, generate leads, and build their reputation.
LinkedIn is a professional networking tool, while other social media platforms are more personal. Because of this, your LinkedIn social media marketing strategy needs to differ from what you do on other platforms.
Here’s why you need a powerful LinkedIn social media strategy.
Why You Should Create a LinkedIn Social Media Marketing Strategy
How you use LinkedIn should differ from how you use your other social media platforms.
Most social media platforms focus primarily on social networking. They do not focus on connecting businesses but rather on connecting people with one another. LinkedIn, on the other hand, focuses solely on professional networking.
With over 800 million users, LinkedIn is essential to growing your professional network and brand.
So, while your social media strategy for Facebook or Instagram may work on some levels, your LinkedIn social media strategy must focus on B2B marketing, connecting with professionals, and reaching out to potential new clients.
Here’s everything you need to know.
Use LinkedIn to Promote Company Content
Unlike most social media platforms, people use LinkedIn solely to promote their brand, business, or professional skills.
Most social media platforms are not meant for professionals to promote their own companies or careers – they are meant for people to share their personal lives and daily experiences.
LinkedIn encourages users to use their personal profiles to engage with their company, engage with other professionals, and create/comment on content specific to their industry. This can go a long way in demonstrating thought leadership, improving credibility, and expanding your network.
Long-Form Content
On LinkedIn, long-form content is all the rage.
Remember: LinkedIn is where people get information about businesses, brands, and other professionals. Content like videos or other educational long-form content educates people and performs best on LinkedIn.
Don’t be afraid to publish articles on LinkedIn. The more you can provide value and educate others, the better. People on LinkedIn are looking for information related to their specific industries – whether they are professionals looking to connect with other professionals or consumers interested in specific businesses or products.
Take advantage of posting long-form content not only on your page but also on groups. Engage with others and make your business visible.
Other platforms like Facebook and Instagram rely on shorter-form, to-the-point, and concise content, but LinkedIn users look for content that shows thought leadership.
Lead Generation
LinkedIn is one of the best tools businesses can use to generate leads. If your social media marketing strategy does not include a LinkedIn strategy, you could be missing out on potential leads and business growth.
LinkedIn offers many opportunities to connect with other professionals, build your brand and reputation, communicate with thought-leaders in your industry, and connect with potential customers.
By building strong connections, joining groups, and using tools like LinkedIn automated messaging, you can grow your brand, connect with leads, and improve your online visibility.
HyperSocial Can Turn Your LinkedIn Profile into a Lead Generation Machine
HyperSocial’s goal is to change the game on how businesses do B2B marketing and sales. We can optimize your LinkedIn profile to help you connect with prospective customers and reach your target audience. In addition, we have lead generation tools, including a LinkedIn messaging service that can help you reach hundreds of leads every month.
Learn more about how our amazing team can help you here.
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