The Alternative Board, Ft. Lauderdale Case Study: Working On Your Business Rather Than In It
The Business
The Alternative Board is a franchise that helps business owners level up their business by offering a program that includes peer advisory boards, one-on-one coaching, workshops, toolkits, and so much more to its members.
When you join TAB as a TAB owner or as a member of a board, you join a community of business owners and professionals who all share similar goals and mindsets.
Wayne Suess is a TAB owner in the Ft. Lauderdale area. As a TAB owner or TBO, he is building and running his peer advisory board meetings, helping facilitate their meetings, and running one on one coaching sessions.
The Challenge
Wayne became a TBO in September of 2021. He began his training and was ready to start building his peer advisory boards in November. He knew he was going to leverage his current network as well as expand his network with telemarketing and LinkedIn Networking to find different prospects. But he didn’t have any experience with LinkedIn marketing and didn’t really know where to start.
Wayne had owned 4 different businesses over his career, so he was no stranger to sales outreach and how important it is to grow a business. But after years of experience, he realized he didn’t have to do everything on his own.
Wayne realized it was time to prioritize working on his business rather than in it. And so he looked for help with his LinkedIn marketing.
The HyperSocial Solution
When Wayne signed up with HyperSocial, we revamped his LinkedIn profile, created his target audience using LinkedIn Sales Navigator, wrote a series of 3 messages for his automated outreach, and even took on responding to all of his messages on his behalf. Talk about outreach on autopilot!
Wayne loves the fully managed package – which includes the monitoring of his inbox. He communicates with his fully managed account manager to make sure his voice is represented and accurate information is shared. But he is not in charge of answering any messages he receives. Instead, calls get booked by our team and sent directly to his calendar.
Within Wayne’s messaging, we included a casual short video of Wayne introducing himself and giving a quick overview of TAB. It showcases his personality as well as the benefits of the TAB Franchise. This personal touch puts a face to a name and humanizes the automated outreach.
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The HyperSocial Results
When he started with us, Wayne’s main goal was to grow his peer advisory boards with qualified business owners within the Ft. Lauderdale area. When we discussed the different outreach approaches Wayne was using, he said that HyperSocial’s LinkedIn outreach was the most effective.
While still effective, other approaches like telemarketing have a lower closing rate in Wayne’s experience. HyperSocial’s approach is saving Wayne time from sitting on calls with people who are not interested.
Our Hyper-targeted approach is churning out results. HyperSocial’s outreach has gotten Wayne one-third of his new board members in the past 3 months!
Don’t take our word for it, here’s what Wayne had to say about HyperSocial:
Do you have any advice for anyone else signing on for HyperSocial’s services?
“Trust the process! Don’t do anything to break the process. Being a TAB Owner is based on your ability to learn how to have these conversations with business owners and develop the boards with these new members. The conversations are where the magic happens.”
4 Month Campaign Statistics:
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Why Your Social Media Marketing Strategy Should Focus on LinkedIn
Do you have a LinkedIn social media marketing strategy?
While your social media strategy will likely look similar on specific platforms, your LinkedIn page should have its own strategy.
LinkedIn is the best social media platform to connect with professionals in your industry. It is one of the best tools companies can use to build their brand, connect with other professionals, generate leads, and build their reputation.
LinkedIn is a professional networking tool, while other social media platforms are more personal. Because of this, your LinkedIn social media marketing strategy needs to differ from what you do on other platforms.
Here’s why you need a powerful LinkedIn social media strategy.
Why You Should Create a LinkedIn Social Media Marketing Strategy
How you use LinkedIn should differ from how you use your other social media platforms.
Most social media platforms focus primarily on social networking. They do not focus on connecting businesses but rather on connecting people with one another. LinkedIn, on the other hand, focuses solely on professional networking.
With over 800 million users, LinkedIn is essential to growing your professional network and brand.
So, while your social media strategy for Facebook or Instagram may work on some levels, your LinkedIn social media strategy must focus on B2B marketing, connecting with professionals, and reaching out to potential new clients.
Here’s everything you need to know.
Use LinkedIn to Promote Company Content
Unlike most social media platforms, people use LinkedIn solely to promote their brand, business, or professional skills.
Most social media platforms are not meant for professionals to promote their own companies or careers – they are meant for people to share their personal lives and daily experiences.
LinkedIn encourages users to use their personal profiles to engage with their company, engage with other professionals, and create/comment on content specific to their industry. This can go a long way in demonstrating thought leadership, improving credibility, and expanding your network.
Long-Form Content
On LinkedIn, long-form content is all the rage.
Remember: LinkedIn is where people get information about businesses, brands, and other professionals. Content like videos or other educational long-form content educates people and performs best on LinkedIn.
Don’t be afraid to publish articles on LinkedIn. The more you can provide value and educate others, the better. People on LinkedIn are looking for information related to their specific industries – whether they are professionals looking to connect with other professionals or consumers interested in specific businesses or products.
Take advantage of posting long-form content not only on your page but also on groups. Engage with others and make your business visible.
Other platforms like Facebook and Instagram rely on shorter-form, to-the-point, and concise content, but LinkedIn users look for content that shows thought leadership.
Lead Generation
LinkedIn is one of the best tools businesses can use to generate leads. If your social media marketing strategy does not include a LinkedIn strategy, you could be missing out on potential leads and business growth.
LinkedIn offers many opportunities to connect with other professionals, build your brand and reputation, communicate with thought-leaders in your industry, and connect with potential customers.
By building strong connections, joining groups, and using tools like LinkedIn automated messaging, you can grow your brand, connect with leads, and improve your online visibility.
HyperSocial Can Turn Your LinkedIn Profile into a Lead Generation Machine
HyperSocial’s goal is to change the game on how businesses do B2B marketing and sales. We can optimize your LinkedIn profile to help you connect with prospective customers and reach your target audience. In addition, we have lead generation tools, including a LinkedIn messaging service that can help you reach hundreds of leads every month.
Learn more about how our amazing team can help you here.
Liked this article? Here are three more!
- How to Increase Small Business Engagement on LinkedIn
- The Sandler Training Case Study: Meaningful Conversations Through Humanized Outreach
- How to Qualify Prospects on LinkedIn
A Walkthrough of LinkedIn’s Social Selling Index
As you navigate the LinkedIn platform, you may be wondering if you’re utilizing it to its fullest ability. As B2B professionals, we know how nice it is to see data so we can use facts to aid our actions. Well, LinkedIn knows this, too, and has created the Social Selling Index.
What is the Social Selling Index?
LinkedIn’s Social Selling Index tells you how capable you are of selling on the platform. This performance indicator helps you track your sales efforts’ effectiveness on the platform. You’ll want to check your score if you have a LinkedIn Sales Navigator subscription.
How LinkedIn Scores You
LinkedIn breaks its SSI score into four different categories:
- Establish your personal brand
- Find the right people
- Engage with insights
- Build relationships
Each is scored on a scale of 1-25. Your score is measured on a daily basis and shows you how it differs from the week prior.
So if you go on vacation to the Bahamas, you may notice your score drop a bit! But there’s no need to worry – you can bring it back once you’re active again.
To get your score, click this link in a browser that is logged into your LinkedIn!
A Breakdown of the SSI dashboard
Your dashboard is pretty straightforward. There are three important things to check:
- Your overall SSI score and its breakdown
- Your industry’s average overall SSI score
- Your network’s average overall SSI score
These data points give you great insight into your competitors and peers. Now let’s take a look at the components that make up your Social Selling Index score, and how you can prioritize boosting your score in each.
Establishing your personal brand
This section of your score measures how complete your personal profile is. It also takes the quality of the content you post into account. Quality can be tracked by engagement from your network.
How to boost this aspect of your score:
The easiest way to raise your score in this section is to have a complete profile. Make sure you have a banner photo, profile picture, about section, and experience section, If applicable, fill out as many sections as you can. Recommendations, publications, skills, certifications, education, etc.
You should also be posting meaningful posts from your page. This gets you on people’s timelines, so people are aware that you are active on LinkedIn. The more consistent comments and likes on your posts, the better.
Finding the Right People
This section of your score measures how well you use LinkedIn Sales Navigator and other LinkedIn search tools. It also tracks your connection rate and how actively you send connection requests.
How to boost this aspect of your score:
The easiest way to “find the right people” is to actively use Sales Navigator. You should be sending connection requests on a consistent basis. The higher your connection rate, the higher this aspect of your SSI is bound to be. So the more relevant connections you send, the better.
To boost your connection rate, send requests to people within your ideal target audience. Be sure to make efficient use of Sales Navigator’s filters to ensure efficient use of your connection requests.
Engaging with Insights
This section is scored based on the content that you repost and share. In LinkedIn’s words, they are looking for you to discover and share conversation-worthy updates.
How to boost this aspect of your score:
When you scroll through your timeline and see a post that resonates with you, engage with it! Repost it, like it, and comment on it. Reposting content will help you establish your brand while engaging with others’ content. Two birds with one stone!
The more you interact with others’ posts, the more likely it is that they will interact with yours. This will raise your score and get you interacting with your network, which brings us to our next category.
Building Relationships
This section measures how often you are engaging with your network overall. It considers how often you direct message people and how high your response rate is.
How to boost this aspect of your score:
HyperSocial knows how important it is to build relationships. And this SSI factor endorses that. You can get your score up in this category by sending more direct messages that get responses.
Your response rate plays a part in this aspect of the scoring, not just how many messages you send. So it’s important to send people thoughtful messages and not spam their inboxes with a sales pitch.
So as you can see, all four factors are connected.
To establish your personal brand, you need to be engaging with insights.
To build relationships, you need to be finding the right people.
The more you engage with content, the more relationships you build.
The more you build your personal brand, the more “right” people will engage with your content. It’s all connected!
Does your SSI score really matter?
Yes, it does. Your score is not public, so no one will be able to see how you rank. But seeing the breakdown of your score shows you where you can improve on LinkedIn. Then you can focus your efforts on that and promote your business more efficiently.
To be clear, your SSI does not determine your success at social selling. But it does promote best practices that aid in creating sales opportunities for your business. The higher your score, the better position you are in to be selling on the platform.
HyperSocial can Help you with All This and More
HyperSocial’s goal is to help B2B businesses to humanize their outreach while keeping a positive presence on LinkedIn. We prioritize building relationships above all else.
Check out more about it here!
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LinkedIn Profile and Content Formatting Guide
Finishing your LinkedIn Profile can take some time. Formatting everything can seem like a headache. No one wants to write an about section that’s too long or upload a blurry profile photo. Before you go ahead and revamp your profile, make sure you are formatting everything correctly.
Personal Profile Image Dimensions
At HyperSocial, we always focus on personal profiles because we help you to grow your network from your LinkedIn account. Find the dimensions and suggestions for personal profiles here.
Profile Photo
Recommended Pixels: 400(w) x 400(h) pixels – 7680(w) x 4320(h) pixels
To ensure that you upload a clear photo, you’ll want to upload a PNG file between 400(w) x 400(h) pixels – 7680(w) x 4320(h) pixels. LinkedIn recommends an image size of 400 X 400 px, but it can accommodate within the aforementioned range, with a max file size of 8MB. JPEGs are another file type that will successfully upload, but PNGs offer higher-quality resolution due to their lack of compression.
Banner Photo
Recommended Pixels: 1584 (w) x 396 (h) pixels
To ensure this banner is clear and enticing, use a PNG that is 1584 (w) x 396 (h) pixels. JPEGs will take a shorter time to upload, but PNGs are going to provide a more aesthetic profile.
Here is a photo showing the pixels for reference!
Company Profile Image Dimensions
When it comes to Company Profiles, the differences are minor but noteworthy.
Profile Photo
Recommended Pixels: 300(w) x 300(h) pixels
You’ll still want to stick with that PNG to make sure the image is high-quality, but the pixels are going to be different here. Your profile photo will present as a square rather than a circle. The recommended pixels for this photo are 300(w) x 300(h) pixels. Typically, this image is a photo of your logo.
Banner Photo
Recommended Pixels: 1128(w) x 191(h) pixels.
Company banner photos recommended pixels are a little bit smaller than personal photos. These pages are formatted a bit differently than the personal profile. You’ll want this photo to be 1128(w) x 191(h) pixels.
Here’s an example of the pixels for our more visual readers!
Written Sections of the Personal Profile
When it comes to the word-based sections, the formatting will be about character and word count.
About Section
Character limit: 2,600
The about section has a 2,600-character limit, which works out to be about 285-500 words. You should aim to keep this section on the shorter side. The first 215 characters are key because, after that, the user will have to click “…see more” to read the rest.
Headline
Character limit: 220
The headline is the shortest part of the LinkedIn Profile. You’ll have a 220-character limit on this section. We recommend making sure the first 20 characters state your current title since typically, about 20-30 characters are shown in the search bar when searching on a desktop.
Experience Section
Character limit: 2,000
Each job description has a 2,000-character limit. Keeping the character limit on the lower side is going to be a good idea here. You don’t want your experience section to be longer than your about section. Our recommendation is to keep your experience around 800-850 characters.
Recommendations
Character limit: 3,000
For recommendations, you will have 3,000 characters to send a personalized message asking for a recommendation, as well as 3,000 characters to write a recommendation for someone. You can keep recommendations you write for others around 700-1000 characters. Make sure to write a personalized message when sending the request so that whoever receives your request is inclined to write you a recommendation.
Posts from your LinkedIn Page
The content you post from your page can follow a format as well. Here’s what we recommend.
Written Posts
Character count: 3,000
When you are posting content, you will have a 3,000-character limit, which can be 430-750 words. Keep in mind that sharing a long thoughtful post can be great, but the more you can say in fewer words, the more people are bound to read it all the way through.
Blog Post and Article Link Photos
Recommended Pixels: 1200 x 627 pixels
When you post a blog article to your page, it will pull a featured image to be the thumbnail. The recommended pixels for this are different than for articles and just images.
Sharing an Image
Recommended Pixels:
square: 1080 x 1080px
portrait: 1920 x 1080px
When you share images in a post, these pixels will be the most optimized for LinkedIn viewers. This works when sharing one image, or numerous!
HyperSocial can help with all this and more!
Trying to optimize your profile and don’t know where to start? Want to up your LinkedIn and Social selling game? Check out these articles for more tips!
1. The Secret to Sending LinkedIn InMail
2. A Walkthrough of LinkedIn’s Social Selling Index
3. Tips for a Successful First Call with an Outbound Prospect
5 LinkedIn for Business Tips
Are you looking for LinkedIn for business tips that can help increase brand awareness, generate leads, and create business growth?
If you’re not using LinkedIn for business, it’s time to get your head in the game. You could be missing out on potential sales, growth, and much more.
LinkedIn has close to 700 million users – that is a HUGE number. It is a great platform to expand your network and establish strong relationships with other professionals, industry experts, customers, and prospects.
Not convinced yet? Read on for 5 LinkedIn for business tips that can help you grow your business and generate leads.
5 LinkedIn for Business Tips
1. Create a Professional Profile
Your LinkedIn profile is the first thing professionals and potential customers will see when they connect with you on LinkedIn. If your profile is missing information, there is a good chance that it will reflect poorly on your business.
Your profile should have a clear, professional summary with keywords related to your industry. Be sure to share important details about your business and why people should consider you over your competitors.
Be sure to add:
- Profile picture
- Logo
- Professional summary
- Value proposition
- Tagline
Your profile gives you the chance to impress potential customers. Tell them how you can solve their problem, who you are, and what you do.
2. Join LinkedIn Groups
LinkedIn is a place for professionals to connect. One way they connect with one another is by joining groups. By finding groups in your niche, you can start building relationships with other professionals and potential leads.
You can make great business connections and increase your exposure by joining groups relevant to your industry. By building authentic connections with other professionals in your industry, you can increase your reach and improve your brand awareness.
Don’t forget to join in on conversations in groups – don’t be shy! Engage in groups and show off.
Do whatever you can to make your business visible.
3. Cross-Promotion
Another one of our LinkedIn for business tips is don’t be scared to leverage your profile and share it on your other social media pages.
Doing so will help you increase your exposure and get more followers and connections.
Add a link to your website and your email signature. Post it on all your socials. By cross-promoting your LinkedIn page, you can show customers and potential leads that your business is professional, reputable, and established.
4. Publish Regularly
By regularly publishing content like articles or blog posts, you can put your business in front of a wider audience.
Do your homework and find out what your audience engages with on LinkedIn. Once you know what they like, start publishing content that will interest them.
Publishing regular content increases your visibility and helps position you as a thought leader.
Posting can also help you grow your connections. Remember: your published posts will also go to your connections’ feeds. If they share your content, their connections will see it too, which can increase your exposure.
5. LinkedIn Messaging Automation
LinkedIn messaging automation helps you connect with professionals, generate leads, and reach your target audience. It can save you both time and money.
Messaging automation allows you to automate your messages to prospects, create personalized connection requests, and send messages towards your target audience,
When you send targeted messages, you also add the human touch, which can help you reach customers on a more personal level.
HyperSocial Can Turn Your LinkedIn Profile into a Lead Generation Machine
We hope you enjoyed these five LinkedIn for business tips!
LinkedIn improves your visibility, helps you reach a wider audience, improves your branding, and increases engagement. A great LinkedIn profile can help you build your brand and develop yourself as an expert in your industry.
At HyperSocial, our goal is to change how you do your B2B marketing and sales. We can help you build a LinkedIn profile that connects you with clients and enables you to grow your business. We can optimize your LinkedIn profile to help you reach your ideal prospects and connect with hundreds of leads each month with our LinkedIn messaging service.
Learn more about how we can help you here.
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Can You Get Business Sales Leads From LinkedIn?
If you’re not using LinkedIn to generate leads and make sales, you’re doing something wrong. Here’s how to get business sales leads from LinkedIn.
LinkedIn is, after all, one of the best platforms to use for business sales. It is the only platform that can lead you to new business while also helping you connect with thought leaders in your industry while growing your professional network.
LinkedIn allows businesses to build relationships with other professionals and prospects to increase sales—but many businesses are out of the loop when it comes to figuring out exactly how to use
LinkedIn to increase sales.
To get business sales leads from LinkedIn, you must develop a LinkedIn marketing strategy that works.
And trust us—it’s not as hard as you may think it is!
It’s time to get ahead of the game and put your LinkedIn marketing skills to use—here’s everything you need to know.
Tips On How to Get Business Sales Leads From LinkedIn
Focus on Your Profile
A great LinkedIn profile is the first step to attracting the right audience. Your profile is the face of your brand. Use your LinkedIn profile to tell people about your business and how your product or service can help solve their problems. Write a compelling headline that captures a visitor’s attention, and optimize your profile for LinkedIn searches.
Use your profile to get on the right track to increase your business’s visibility and generate leads.
Click here for more LinkedIn profile tips.
Connections
LinkedIn connections are an invaluable tool to use when getting business sales leads from LinkedIn.
Not only are they a great way to build your network, but they are also a great way to connect with people who are interested in the products and services you offer. By connecting with these individuals, you can put your face in front of prospective clients who may turn into paying customers.
When you have quality connections, you can also branch out and connect with their connections, which widens your network and increases your visibility. You can also use connections to find prospects closest to your target geographical area.
Make it Personal
Did you know that you can personalize your connection requests? Doing so can help you develop a better rapport with a potential lead, which can help you turn a prospect into a paying customer.
Once you connect with people, stay in touch with them and send them personalized messages. Engage with their posts, share their content, and have conversations about the products and services you offer.
Prospects always prefer the human-to-human approach, which helps build trust, loyalty, and a personal connection that automation tools can’t mimic.
Join Groups
Just like making connections can help expand your network and reach, so too can joining LinkedIn groups. When you join groups, you open up the opportunity to connect with other people in the group, getting your business in front of even more prospects interested in the types of products and services you offer.
In addition to joining groups relevant to your industry, you should also join groups your target customers are active in.
Sharing Content
When you share content on LinkedIn, whether you are posting articles, videos, or anything in between, you put your business in front of people interested in the products and services you offer. Sharing content also helps establish you as a thought-leader and trusted professional in your industry.
The content you share should be helpful and relevant to your audience. It should provide a solution to a problem consumers face.
When prospects see helpful content, it builds trust and credibility and encourages them to make purchase decisions that can benefit them.
At the end of the day, how you get business sales leads from LinkedIn will depend entirely on how you decide to use the platform. By branching out, creating valuable connections, and engaging with your target audience, you can generate leads, increase your visibility, and eventually boost your business sales.
So, what are you waiting for?
HyperSocial Can Turn Your LinkedIn Profile into a Lead Generation Machine
HyperSocial’s goal is to change the game on how businesses do B2B marketing and sales. We can optimize your LinkedIn profile to help you connect with prospective customers and reach your target audience. In addition, we have lead generation tools, including a LinkedIn messaging service that can help you reach hundreds of leads every month.
Learn more about how our amazing team can help you here.
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Why You Should Be Publishing LinkedIn Articles
The Best Humanizing Strategies for B2B Marketing
You’ve Got LinkedIn Responses. Now What?
5 Ways Businesses, Big or Small, Can do More to Support the LGBTQ community
I feel like first and foremost it’s important to recognize that as we leave pride month, that every month should be about supporting the suppression and discrimination of the LGBTQ community, especially from a business side.
Businesses voicing their support for the LGBTQ community is undoubtedly impactful, but actually taking action is the true measure of a company’s commitment.
There are lists of companies that were released throughout pride month to highlight which organizations are on the right side of history, which has repeatedly been shown to be a profitable approach for businesses to adopt as 64% of Americans are more likely to buy from LGBT-inclusive companies.
Here’s a list of ways to support the LGBT community all year long.
1) Create a safe workspace for your employees.
Businesses need to get the basics right – by first establishing inclusive policies, equivalent benefits for same-sex couples, and funding global LGBT+ resource groups and ally programs.
2) Hire leadership that reflects your commitment.
3) Train your staff on diversity and inclusion.
Recognize and address bias: Unconscious bias can get in the way of hiring and promoting people who are different. Ensure that you are addressing it in your processes to eliminate workplace prejudice and employee discrimination.
4) Provide your staff with volunteer opportunities which can add diversity into their daily life.
Providing a list of supported volunteer opportunities ensures that leadership can direct volunteer hours toward supporting LGBTQ causes and create the type of work culture employees want to be a part of.
5) Donate to causes that affect the community regionally.
Donate to LGBTQ institutions working on important causes, especially in their local community.
There’s a variety of ways to donate to impact the important issues like ensuring equal access to education to LGBTQ women and gender-nonconforming people or fighting rampant homelessness among LGBTQ youth. A partnership like this not only provides funding for a worthwhile cause, but publicly demonstrates the company’s willingness to act on its support of its LGBTQ employees, colleagues in their industry, and the greater community.
Another way to donate money beyond sending a check to an institution in the mail is donating a portion of the proceeds from the sale of a product or service to a particular cause. This is an opportunity for your company to directly take action to make an impact, while also letting your employees, customers, and colleagues know that you are proud to actively support the community.
Lastly, do your research, get specific, and don’t overgeneralize. An often overlooked step in this process is taking the time to do the research to learn about the nuances of the LGBTQ community to inform how your company can best make an impact.
It is important to raise awareness to those who may not get that LGBTQ people are all very different across beliefs, philosophy, religion, sexuality, lifestyles and don’t all like the same music, TV shows, art and don’t all have the same culture.
Here is a list of resources that perhaps you could support and use as an outreach for those in need as well as an important LGBTQ online safety guide that aims to empower LGBTQs and give them the tools to protect themselves online.
Written Guest Blogger Timothy Chucta
7 B2B Guerilla Marketing Tactics for More Leads
Are you a Business-To-Business company/individual struggling during this time? Like a lot of companies, B2Bs are feeling a hit during this time as well.
Well here’s a list of Guerilla Marketing techniques that we’ve used for ourselves and our clients.
No, not that kind of Gorilla. RIP Harambe.
It might be time to get the grind going like a start-up. Grind it out like you used to. Do some things that aren’t the most fun but that will help keep your company afloat!
Here are some guerilla marketing strategies you can implement immediately.
7 Guerilla Marketing Tactics for More Sales
1. LinkedIn Sales Navigator (free 30 day trial): LinkedIn’s Sales Navigator allows you to filter your search results more, connect with more people every single day and then you can message them about your services.
2. Cold Email Campaigns: We use Lemlist. Customize the subject line. Make the first 2 sentences appealing. Creating something unique and personal!
3. Facebook/LinkedIn Groups: Find targeted groups and begin adding the members and sending them messages about your services.
4. Cold Calling: I know, the scariest one of all. But often people put their cell phone number on LinkedIn. Give them a call. Chat them up! They’re at home alone right now and would love some conversation anyways.
5. Webinars: This is a good way to talk to many people at once. But webinars are overdone. Be sure to create a webinar that sets you and your company apart from the rest.
6. Online Q&A: People have more time than ever on their hands. If you have value to give, why not let people join you for a Q&A session! Face-to-face interactions? Cream of the crop right now!
7. Start a referral program: Now’s as good as time as any. Allow your current customers who already love you, your company, your services to earn extra income for themselves by rewarding for telling their contacts about you!
Boost Your Sales with Guerilla Marketing
Let me know which of these you try and your results!
Comment your email below and I’ll send you 5 cold email campaigns we’ve created that have seen incredible results for ourselves and our clients!
LinkedIn Sales: 15 Days To Fill Your B2B Sales Pipeline In Less Than 30 Minutes A Day
Are you frustrated by a lack of clients? Do you have a really great B2B service or product but you can’t seem to keep your sales pipeline filled? Or, do you have a full pipeline but they aren’t targeted? Tired of getting on sales calls with unqualified, untargeted prospects?
Don’t worry— today I’m going to be presenting you with a solution that is beneficial to help all B2B increase leads. From accounting companies to IT, I’m going to show you exactly how to fix what you’re doing.
I’m Braden, CEO here at HyperSocial. I used to be just like you. However, since discovering the power of LinkedIn over 2 years ago, I’ve helped over 500 companies, sales people, and entrepreneurs utilize LinkedIn the right way and dominate their B2B sales.
You’ve surely heard of LinkedIn right? Have you used it for leads yet?
Whether your answer is yes or no, I’m going to go over what your ideal 15 days would look like on LinkedIn. If you’re extremely busy, no worries, this lead generation can all be done in under 30 minutes a day.
LinkedIn is the BEST social network for B2B selling.
Don’t take my word for it. Here are some B2B LinkedIn statistics from our friends over at Foundation Inc.
- 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
- LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
- About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).
That’s why you need to be utilizing LinkedIn Social Selling. Your target decision makers are right at your fingertips.
And yet:
- Only 1 million users have published an article on LinkedIn.
- Less than half of the 30 most shared articles of 2015 & 2016 were written by LinkedIn influencers.
- 38% of B2B marketers say LinkedIn is generating revenue for them.
So, despite the statistics of how powerful LinkedIn is for social selling and B2B sales, you can see, not enough companies are harnessing its full power.
Before we dive into what our 15 days of LinkedIn B2B sales, first we need to do a few things to set you up for success.
Foundation #1: Optimize Your Profile For Sales & Conversions
15 days of activity is only one part. Selling on LinkedIn is 50% activity and 50% reputation. You can be doing all of the right activities every day, but if your profile isn’t set up properly, well you’re not ready to be successful on LinkedIn.
Headline: We like what our friends over at Hubspot said about properly writing your headline. “Don’t just write your title. Answer two questions. Who do you help and how do you help them?”
Profile Photo: Most people will encourage you to use something professional. However, if you do any search on LinkedIn, everyone’s profile picture looks exactly the same. Not mine, I’m wearing a tank top. I’ve always encouraged people that the most important part of personal branding is being themselves. If tank tops aren’t your thing, just be you. Now, I don’t need a picture of you getting drunk at your last office party, but something that is high quality, professional, but still YOU.
Summary: Every summary we’ve ever written for our LinkedIn Customers follows a very precise method. We make sure it’s short, concise but with a focus on keywords that buyers might be searching for. Aim for three paragraphs of three to four sentences.
First Paragraph: Expand a bit on your headline. Reiterate your purpose.
Second Paragraph: Get more specific about your past projects, your work, results, etc.,
Third Paragraph: Call-To-Action. Include HOW and WHY a buyer should get in touch with you.
Also, in your summary is the option for uploaded content. Add some visual pieces to this.
Expand On Everything Else:
Experience Section: You own your own business. This doesn’t need to be a resume. Keep your buyer in mind as your putting this together. Focus on what you’ve done at each job that helps you with what you’re currently doing now. How have you helped clients?
Honors & Awards: Any work-related awards you’ve won and add a description
Publications: Share articles or blog posts you’ve published.
Recommendations: Recommendations from coworkers, employees, or employers are good. Recommendations from clients are GREAT. Do you have any clients you can ask for a recommendation?
Foundation #2: Get LinkedIn Sales Navigator
Yeah, it costs money. Yeah, it’s worth it. And besides they have a FREE month trial so you can see what it’s all about before you spend $65 a month on it.
LinkedIn Sales Navigator is LinkedIn’s powerful prospector tool made available to anyone and everyone.
It gives you even more filters to help find your ideal decision makers you wouldn’t be able to find with regular LinkedIn search. Sales Navigator also allows you to save searches, keep up to date on prospect’s activity, and absolutely crush your sales goals.
Now, 15 Days To Fill Your B2B Sales Pipeline.
Day 1: Join Groups
Find & Join Groups where your ideal prospects hang out. Join 25-30 groups minimum to get a good base. This is how you’ll find out more about your ideal customer, the pain points they have, the questions they are asking.
Day 2: Sales Navigator Search
Use Sales Navigator’s advanced search to find your ideal audience. Make sure you save this search. You’ll need this for the upcoming days.
Day 3: Add Connections
Connect w/ up to 50 targeted connections from that saved search. Don’t forget to personalize each invitation. Even LinkedIn says “LinkedIn members are more likely to accept invitations that include a personal note.”
Day 4: Go Through Groups
Go through the groups you joined to find more about what your ideal prospects are talking about, struggles they have, etc. Engage. Comment where you believe you can offer help. Follow people.
Day 5: Post High-Value Content To Your Profile
Top of the mind problems your prospects and clients have. Remember when I said selling on LinkedIn is 50% activity and 50% reputation? Build yourself as an expert in your field.
Day 6: Send Messages
Send messages to everyone you connect with from day 3. Get to know them. Introduce yourself. Let them know who you are, why you added them.
Day 7: Add Connections
Connect with another 50 targeted connections from saved search. Again, make sure to personalize your connections.
Day 8: Reshare High-Value Content
Reshare content from day 5 to the groups you joined. Gives clients value, gets your name out there more.
Day 9: Send More Messages
Send messages to connections from Day 3 and 7. Follow up with people who responded to your message from Day 6. Remember, the most important part of selling on LinkedIn is well, SELLING.
Day 10: Add Connections
Connect with up to 100 targeted connections from Saved LinkedIn Sales Navigator Search. Call me annoying, but again, personalize your connections.
Day 11: Post Relevant Content
This doesn’t need to be something you wrote. This can be content from other websites, share it to your target audience. Share it to your groups. Something that helps them. Curated content can fill even more holes that your own written articles can’t do.
Day 12 & 13: Send Messages, Again
Send messages to everyone connected Day 3, 7, & 10 who haven’t received a message yet. Follow up with those who have responded! GET SELLING! Schedule meetings! Build relationships. Ask questions.
Day 14: Case Study
Post case study, client testimonial, etc. Something that positions yourself as the expert and lets your buyers see that you know what the heck you’re doing.
Day 15: Add Connections
Add 100 more prospects from LinkedIn Sales Navigator Saved Search. And at this point, I shouldn’t even need to remind you to personalize your connection requests.
Get Started with LinkedIn Sales
That’s it! If I were to start my LinkedIn over today, this is the exact method I’d use.
If you need further help, get in touch!
Set aside 30 minutes a day for 15 days and watch your pipeline fill up with TARGETED buyers.
Devebyte LinkedIn Sales Case Study: Generating $115K in Revenue in 6 Months
The Business
Devebyte is an SEO-focused digital marketing agency in Edmonton, Canada.
Founded by Danny Pizarro & Justin Jones in 2016, they have built a great reputation in their area with innovative SEO tactics that drive results.
Devebyte takes pride in having fantastic technical skills. They are always investing in their own education so that they can bring the best SEO and other marketing tactics to their clients.
They go above and beyond in their technical skills because they have a bigger goal than just marketing: they want to create the most opportunity possible for their clients so their clients can continue to put food on the table for their families and employees.
The Challenge
Both Danny & Justin were both still working full-time corporate jobs and running Devebyte before work, during lunch breaks, and in the evenings at the beginning of 2019.
They wanted to take their agency to the next level so that they could quit the corporate grind, but they had one issue: They were stuck at ~$10,000 in recurring revenue each month.
Justin & Danny were focusing their marketing efforts on two main avenues: Google AdWords and Facebook ads. They knew their services were top-notch but these marketing avenues were not giving them a full pipeline and were giving them short term clients with high turnover rates.
The HyperSocial Solution
Danny & Justin heard about LinkedIn for lead generation at a marketing industry conference. Like good B2B business owners, they did a lot of research, and then reached out to a LinkedIn expert: the CEO of HyperSocial, Braden Wallake. Together, they came up with a custom LinkedIn campaign that would be run through Justin’s personal LinkedIn account.
The HyperSocial Team did research on Devebyte, optimized Justin’s profile, and created a highly custom 5 message sequence campaign. The messaging positioned Justin as an SEO expert to his new connections, provided value to his connections with the offer of a free SEO audit, and then asked for a meeting so they could review the audit.
Once the plan was in place, Justin’s dedicated account manager at HyperSocial started sending custom connection requests to 100 highly targeted business owners and decision-making marketing professionals in Alberta, Canada each day.
The HyperSocial Results
Both Danny & Justin quit their corporate jobs right before starting their LinkedIn campaign with HyperSocial. The pressure to get results with their new LinkedIn campaign was on.
In the first 5 months of Justin’s HyperSocial campaign, he has averaged 2,268 connection requests, 467 new connections, 997 messages sent on his behalf, 179 replies, and most importantly 5 meetings/sales calls each WEEK!
Because Justin’s account was doing so well, the Devebyte team also added Danny’s personal LinkedIn account 3 months into working with HyperSocial to increase the amount of people they can target each month. They are seeing similar results with Danny’s account as well.
Danny recently told us that, “This service has been our best source of leads and best source of revenue so far.”
Overall, since starting with HyperSocial in October of 2019, Devebyte has added $11,000 in recurring revenue each month, meaning they have doubled their monthly revenue just using the HyperSocial LinkedIn service.
Even better, the clients their LinkedIn campaigns have brought to their business are proving to have higher lifetime value, with 25% signing 6 month contracts and 75% signing 12 month contracts.
This is reducing the churn and uncertainty of monthly revenue they were experiencing with their previous marketing efforts, providing them stability in their business which they desperately need.
If you love numbers like the HyperSocial team does, we did the math, and Devebyte’s LinkedIn campaigns have generated over $115,500 in guaranteed revenue in just over 5 months of working with HyperSocial.
Here’s a few extra statistics about their campaign:
- Average Connection Rate: 21.86%
- Average monthly sales calls/meetings: 43
- Generating revenue: 115,500
- ROI: 3,319%
Don’t take our word for it, here’s what Danny had to say about HyperSocial.
Danny’s advice for prospective HyperSocial customers:
Be patient. With any marketing, it’s going to take a few weeks, a month or two to work out all the kinks, and then once you start seeing good results, in terms of lead flow just make sure you are staying on top of your leads, and follow up. I think you have to follow up the same way with calls and emails. Keep following up until they say no because they most likely are interested they are just busy. We’ve noticed that we do have people come back a month later and ask to get on a call because they are interested: they were just extremely busy when originally reached out to.
We have also worked hard to make sure our sales presentation is perfect. We made sure we were ready to scale, had a good sales process, and had an out of this world pitch deck. We know potential clients are going to look at our Instagram, our blog, see what kind of content we are putting on LinkedIn, the brand is really important.
