Demand generation focuses on creating marketing initiatives and strategies that build brand awareness, improve your reputation, and create more demand for your products and services.

If you’re not focusing on demand generation in your digital marketing initiatives, it’s time to start.

Demand generation can be anything from blogging, videos, podcasts, newsletters, and everything in between. It can significantly improve lead generation efforts and help you build relationships with other brands and potential customers.

Examples of Demand Generation

Demand generation focuses on marketing campaigns that create demand for a product, while lead generation collects information about prospects to turn them into leads.

Here are a few examples and benefits of demand generation.

1. Networking

By networking with other professionals in your industry, you can grow relationships and get to know what other people or professionals have to offer.

This way, you can build relationships for future endeavours.

Are you using LinkedIn?

One of the best ways to build relationships with others in your industry is through LinkedIn. By growing your LinkedIn network and expanding your connections, you can make your posts more visible, increase your brand awareness, and exchange ideas with like-minded people.

These are ways to grow your business and create referral contacts for other clients.

2. Partnerships

By creating partnerships, you can grow your network and develop relationships that are not solely based on selling your products and services.

Creating partnerships and expanding your network is mutually beneficial in that both parties promote what the other has to offer.

It’s a win-win situation for both parties involved!

3. Getting on Podcasts

When you get on podcasts, you can spread the word about your business and gain more exposure. You can also meet new people in a less professional setting and reach a new audience that may not be on LinkedIn.

Going on a podcast is an excellent way to create new buzz about your product and get your business in front of a brand new audience.

4. Create Traffic to Your Website 

By expanding your marketing and focusing on-demand marketing instead of just lead generation, you can drive more traffic to your website.

When you expand your marketing exposure, you can gain more awareness with your desired audience and drive traffic to your website.

5. Lead “Boosting” 

By “boosting” your leads, you complete soft follow-ups that don’t come off as too aggressive. Soft follow-ups are an excellent way to keep your business on potential leads’ and prospects’ minds. It’s also a great way to keep leads warm.

6. Getting Sponsorships

Sponsorships are an excellent way to get social proof and increase your marketing initiatives. Not only do they boost your reputation, but they also strengthen your credibility and can go a long way in making you look like a thought-leader in your industry, which helps with your social proof.

7. Using Automation to Bolster Relationships With Current Clients

Automation is an excellent way to bolster relationships with clients. You can automate checking their pages for updates and liking their posts.

8. Fundraising

Fundraising shows off your other passions and things you’re interested in, but it also raises money for a cause, creating social impact and improving your brand awareness.

The Main Differences Between Demand Generation and Lead Generation

Demand generation increases brand awareness, educates your target audience, builds trust, and sparks interest.

On the other hand, lead generation captures audience contact information, directly nurtures qualified leads, demonstrates brand value and differentiation, and ultimately converts leads to customers.

HyperSocial Can Turn Your LinkedIn Profile into a Lead Generation Machine

HyperSocial’s goal is to change the game on how businesses do B2B marketing and sales. We can optimize your LinkedIn profile to help you connect with prospective customers and reach your target audience. In addition, we have lead generation tools, including a LinkedIn messaging service that can help you reach hundreds of leads every month.

Learn more about how our amazing team can help you here.

 

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